Our Dealership Philosophy

When walking into a car dealership, what is the first thing you hope will happen? Will it be that you'll see that car of your dreams, or that a salesman will promptly come over and ask what you're looking for? Or do you just want someone to offer you a fresh cup of coffee and say, "Take a look around and let us know if you see anything you'd like to test drive?"

At the Royal Auto Group, we want our customers to know that they have come to the right place from the moment they walk through the doors. That means no high-pressure sales tactics. In fact, there are NO sales tactics at all, simply a group of dedicated professionals who become consultants in your buying decision, supporting you in making the best possible choice.

Too often in many dealerships, people feel defensive, on guard, or suspicious. This is due to a built-in conflict of interest between commissioned sales and customer satisfaction. At the Royal Auto Group, we have eliminated this conflict by putting the entire sales staff on salary. Each person is a highly trained professional whose job is to help make you happy and to help ensure your experience is enjoyable and worry free.

Questions we consider include:

  • What are you looking for in a pre-owned vehicle?
  • What features are important to you and which ones don't matter at all?
  • Have all options been considered?
  • What is the financial plan that will benefit you the most?

Of course our staff needs to be knowledgeable as well. To be a modern professional in the technically advanced automotive world means the staff members must continuously expand their knowledge. At the Royal Auto Group, that is not enough. We have developed a team at Royal Ford and Royal Honda who share in values of honesty, fairness, great customer service and professionalism. We put a premium on being good neighbours, creating sustainable relationships and focusing on long term value of the customer. We proudly serve Yorkton and Parkland area, Langenburg, Melville, Regina, Esterhazy, Canora, and Saskatoon in Saskatchewan as well as our neighbours in Manitoba including Swan River, Russell, Roblin and Dauphin.

With these values and this philosophy in mind, we have been able to transform our two dealerships into places where customers are treated with the utmost respect, where their wishes are understood and where the best possible match at the best possible price will be found. And the coffee's pretty good too.

royal honda outside


"The Honda Driving Excellence Award is presented to Dealers who placed customer experience at the forefront of their business. Royal Honda received their plaque on April 24, 2019, for the 2018 program. Providing outstanding customer excellence takes continued determination and a solid collaborative approach by everyone at the dealership. Thank you to all our staff for their hard work!"

 royal 20 award

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