Our Story and Philosophy
The Royal Auto Group and Terry Ortynsky Story
Since the beginning his first dealership, Terry Ortynsky has been featured in business books for his acumen and has been hailed as one of Saskatchewan’s best businessmen for his innovations in customer service. His dealerships have won multiple awards and proven beneficial to their communities.
Today, we proudly serve Yorkton and Parkland area, Langenburg, Melville, Regina, Esterhazy, Canora SK, as well as our neighbours in Manitoba including Swan River, Russell, Roblin and Dauphin.
Royal Auto Group’s History
In 1985, Terry purchased Carnduff Motors in Yorkton, SK and renamed it Royal Ford. Five years later he re-structured the dealership, a change that included moving form incentive-based remuneration for his sales force to salary-based. In 1990 and 2001, Terry added Nairn Nissan dealership to his businesses and started Terry Ortynsky KIA, both in Winnipeg, MB. Approximately a decade later, he sold both dealerships in order to concentrate on his Saskatchewan holdings. In 2010, Terry applied for a Honda franchise. Royal Honda opened in 2012.
Awards & Accolades
In his 1999 bestselling management book, The Path of Least Resistance for Managers, author Robert Fritz hailed Terry’s restructuring strategy.
Along with the change in sales force remuneration, write Fritz, “The team worked out many other systems to deliver superb service to the customers, and the organization learned, innovated, invented, and experimented. Business got better. Growth led to more growth, and because it was planned growth, the team could plan their growth, the team could plan their growth of capacity directly to the workload.”
Terry and his company have also received the Distinguished Achievement Award in 1987 from Ford Motor Company of Canada; Customer Excellence Awards in 1995, 1996, and 1999 (also from Ford); Business of the Year Award in 2010 from the Yorkton Chamber of Commerce; and Service of the Year Award in 2011 from the Saskatchewan Chamber ABEX Awards.
Working for the Community
In the last three decades, Terry Ortynsky and his dealerships have shown themselves to be strong supporters of their communities.
A partial list of initiatives include: sponsoring the Ukrainian pavilion for Folklorama in Winnipeg in 2006-2010; donating a van to the Yorkton Salvation Army to assist in flood relief work in 2010; participating in events to raise awareness of the JDRF (Junior Diabetes Research Foundation); and supporting the Yorkton Film Festival.